PRACTICAL SEO GUIDES
Useful advice.
A clearer next step.
For UK businesses of all sizes: understand your website, choose useful keywords and turn a marketing plan into work that helps your customers.
FEATURED GUIDE
A practical place to begin.
Search visibility · 4 min readWhy is my business not showing on Google?
Separate an indexing problem from a ranking problem. Check your domain, Search Console, sitemap and brand identity before deciding what to improve.
Read the guideBuild your knowledge.
Practical guidance for the work ahead.
How to build an SEO content plan for your small business
Build a practical SEO content plan around your services and customer questions. Includes a four-week example, topic priorities and ways to measure progress.
Read the guideWebsite copyBrand voice for small businesses: write copy customers trust
Create a clear brand voice for your small business. Use a practical template and before-and-after examples to write helpful website copy customers can trust.
Read the guideSEO essentialsBlog SEO checklist: what to check before you publish
Use this blog SEO checklist to review content, titles, descriptions, links, images and the live page before sharing an article with customers.
Read the guideKeyword researchHow to turn keyword research into an SEO content brief
Turn keyword ideas into a useful SEO content brief. Choose the right page, understand search intent and use a practical brief template with an example.
Read the guideContent maintenanceHow to update old blog posts and reuse useful content
Refresh old blog posts with a practical content audit. Decide what to update, preserve useful URLs and reuse accurate advice across your marketing.
Read the guidePublishing workflowHow to publish a blog post: from draft to live page
Take a blog post from draft to publication with a clear workflow. Learn what to approve, how to schedule it and what to verify on the live page.
Read the guideGROW YOUR COMPANY ONLINE
Turn useful advice into useful work.
Choose the Astride plan that fits your business, your team and the work ahead.